Cynthia LeFebvre

Product Owner and Data Analyst

Summary

Results-driven data professional with experience in forging product vision and strategy to achieve business objectives. Strong understanding of stakeholder management, market insights, and data analysis to deliver competitive products. Proven track record of utilizing data analysis and visualization tools to drive business decisions and optimize processes. Adept in data visualization, statistical analysis, and database management, with strong focus on teamwork and adaptability.

Experience

Work History

IfThen : Atlanta, Georgia

Senior Product Owner

October 2021 – Present

IfThen is a consulting digital agency specializing in website strategy, design, and technology.

Serviced an average of ten clients per year ranging from small start-ups to large multi-national corporations.
Produced monthly financial reports using Tableau with a range of data sources including NetSuite.
Analyzed and created reports using client site data from a range of sources including: GA4, Adobe Analytics, Tealium.
Improved user experience through regular collaboration with UX designers, developers, executives and clients to drive their KPI metrics.
Performed gap analysis between existing systems or processes and the desired final state, identifying areas for improvement or enhancement.
Achieved consistent on-time website releases by managing resources and prioritizing tasks according to business goals.

Wrench Group : Marietta, Georgia

Business Intelligence Specialist

April 2020 – October 2021

Wrench Group is a holding company with subsidiaries making up a national network of home services providers.

Design, develop, and maintain BI visualizations for key performance indicators using DOMO.
Utilize relevant business data including: Google Analytics, NOAA data, MongoDB Clusters, Service Titan, and Sharepoint.
Generate and support data around: company acquisitions, financial information, marketing insights, and operation management.
Develop data models and scripts to extract enterprise wide information to both enterprise and individual company leadership.
Research and understand the unique business processes across The Wrench Group companies to implement within the data structures and increase profitability.

Comcast : Atlanta, Georgia

Business Intelligence Analyst

February 2019 – April 2020

Comcast is company focused on telecommunications and entertainment.

Developed data solutions in conjunction with internal business groups, including technical and non-technical clients.
Participated actively in internal stakeholder meetings, presenting data-driven insights and recommendations to support business growth initiatives.
Work with SQL,Tableau, statistical modeling, predictive modeling, and machine learning in a collaborative environment.
Developed intelligence-sharing dashboards, providing company-wide access to collected data.

IfThen : Atlanta, Georgia

Engineering Agile Project Manager

August 2015 – February 2019

Participated in determining the timeline and resources required while running daily stand ups, oversee JIRA board, and facilitate grooming sessions in a Scrum environment.
Created plans and strategies for testing. Ensured tickets are addressed in a timely manner. Communicated vital information across teams both internally and with the client.
Guided the development team for the core sites of the company’s largest clients. Analyzed and communicated cross-team dependencies among client teams.
Managed the migration of the Content Management System instances from a data center to Amazon Web Services (AWS) for all core websites.
Led the effort to test client implementation of website changes for General Data Protection Regulation (GDPR) compliance.

Education

Master of Science in Computer Science (2018)

Degrees

Specialty in Big Data

Kennesaw State University

Bachelor of Science in Equine Science and Management (2014)

Minor in English Literature

University of Kentucky

Key Achievements

Achieving Client Satisfaction

At IfThen I helped win repeat business with key clients by exceeding customer expectations in the areas of: analytics, requirement gathering, as well as assisting developers with data gathering. These key customers valued not only the quality of my work but the additional time I dedicated to explaining concepts, empowering them to manage their team internally and achieve the results they needed in their business.

Integrating Diverse Data Sources

At Wrench Group, I led the effort to align business intelligence analytics across the company’s fifteen subsidiaries, each with their own unique data schemes. The overarching data scheme that I proposed and implemented facilitated consistent industry comparisons without interfering with the subsidiaries’ definitions and data. This resulted in valuable insights to help shape company goals and enable growth in revenue and customer bases of each subsidiary.

Furthering Customer Reach

At Comcast, I used customer data to define personas for enhancing targeted marketing demographics. The results were presented to executive staff and subsequently implemented by the marketing team. Utilizing the personas allowed for a notable increase in new customers and an expansion of demographics.

Streamlining Processes

At IfThen, I streamlined the data extraction process from NetSuite to analytics platforms. This optimization freed up resource hours that were redirected toward billable work. The resulting data analytics and visualizations were used to inform key company decisions, including resource allocation and RFP generation.

Skills

Specialized skills

Analytic Visualization Platforms

Including:

Excel
Tableau
PowerBI
Domo
Adobe Analytics
Looker Studio

Data Systems

Including:

NetSuite
ServiceTitan
Teradata
Oracle

Office Products and Similar

Including:

Excel
Microsoft Word
PowerPoint
Keynote
Figma
Google Docs
Google Sheets

Project Management Products and Systems

Including:

JIRA
Confluence
Atlassian
Scrum
Kanban
Waterfall

Project Management Products and Systems

Including:

SQL
PowerQuery
NoSQL
MySQL
Python
R